Our story…

It would happen every Thursday over an entire winter. The sun would set at an abysmal 4pm over the East Midlands, yet that mixture of picturesque blue, orange, red, and purple that engulfed the glass window was the backdrop for it all. 

It was never planned, nor was it ever questioned… Why always Thursday afternoon? Whatever the reason, this was the time and place that a group of Sport Psychologists would start on a journey. 

What started as conversations recognising the limitations and challenges of performance psychology, inspired dreams for the future and optimism about how to work differently in the elite sport and business space. It was time to stop simply talking about it. It was time to do something about it. It was time for change. 

It was here where Thinkworks began.